HYPEBEAST X

NAT GEO



[ DESCRIPTION ]            Custom zine design for HYPEBEAST x National Geographic. The zine acted as a complimentary piece to the Nat Geo collection launch at HBX New York (HYPEBEAST’s flagship store) with a multi-sensory installation. Guests can browse this custom zine and lookbook on display as they walk through the space, detailing the collection’s mission to equip modern-day adventures with utility-centric, on-trend styles. HYPEBEAST and Nat Geo chronicles the collection’s aim to encourage everyday explorers to find new adventures in their backyard and beyond. View the full article. 


(INFO)
CREATIVE DIRECTOR: PAUL HEAVENER 
EXECUTIVE PRODUCER: ELANA STAROSELSKY
PRODUCER: CASPER YEN
PRODUCTION COORDINATOR: BRYAN LEON
PHOTOGRAPHER: MICHAEL KUSUMADJAJA
COPYWRITER: SHAUN HARRIS
EDITOR: COURTNEY KENEFICK
INSTALLATION: SAYOKO OSADA

12 PAGES, 170 X 250mm, 150 EDITIONS. 


(LOCATION) 
NEW YORK, NEW YORK
(DATE)
FALL 2022
(SERVICES)
ART DIRECTION
EDITORIAL DESIGN 
PUBLICATION DESIGN